The Company
The client is a leading multinational payments provider that offers solutions for online, in-store, cross-border eCommerce, and mobile ordering platforms.
Business Challenges
The client wanted to train their salespeople to maintain and foster relationships and deliver the best value for the customer and its end users, but faced a few challenges. These are:
- Addressing shifting customer priorities.
- Competing against alternatives that may appear more cost-effective.
- Lack of storytelling expertise or frameworks within the team and actionable data to meet client needs.
- Internal alignment between product development and sales to ensure clear communication about features.